Sachdev R. Digital Marketing 2024
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Sachdev R. Digital Marketing 2024
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Category: Other
Total size: 73.34 MB
Added: 2025-04-13 12:15:01
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Info Hash: 942EA16E269923C5662DA60B665A7EA2771E19B1
Last updated: 17.7 hours ago
Description:
Textbook in PDF format
Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing
trends and shows how these may be applied