Haig M. Brand Failures 2003

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Added1 year ago (2025-03-10 23:38:03)
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Info HashF4D3C952781B6544B053227B5D936B4A83DCCC2E
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Textbook in PDF format

Brand failures.
Classic failures.
Idea failures.
Extension failures.
PR failures.
Culture failures.
People failures.
Rebranding failures.
Internet and new technology failures.
Tired brands

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