Zarantonello L. The Sage Handbook of Brand Management 2026
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Zarantonello L. The Sage Handbook of Brand Management 2026
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Total size: 16.37 MB
Added: 1 week ago (2026-02-20 09:37:01)
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Info Hash: 7C55EAD0F01C7C0178E8D6DB10BCACB3316FAAE0
Last updated: 9 hours ago (2026-03-02 21:29:31)
Description:
Textbook in PDF format
The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands