Pallen P. AI for Small Business. From Marketing and Sales...2025

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Pallen P. AI for Small Business. From Marketing and Sales...2025

Textbook in PDF format An essential guide for small business owners and entrepreneurs looking to use Artificial Intelligence (AI) to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve. ChatGPT, Machine Learning, automation, natural language processing (NLP). Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implementation, and ideas for scaling systems. You’ll also go through a generative AI example exercise so that you can give ChatGPT, Gemini, Copilot, or Claude a spin. This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including: -Sales -Marketing -Social media and content creation -Customer service -Finance and accounting -Operations and logistics -Human resources and talent management -Data analysis and decision-making -Security and legal compliance -R&D and innovation