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Montgomery A., Franses P. Econometric Models in Marketing 2002

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Montgomery A., Franses P. Econometric Models in Marketing 2002

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Category: Other
Total size: 2.13 MB
Added: 3 months ago (2025-03-10 23:39:07)

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Info Hash: 3A79B0EFF286949E86D40AEDEC9FB479EFB41B03
Last updated: 5 hours ago (2025-06-19 17:30:07)

Description:

Textbook in PDF format Introduction The Role Of Stated Intentions In New Product Purchase Forecasting Discrete Choice Models Incorporating Revealed Preferences And Psychometric Data Analysis Of Multi-Category Purchase Incidence Decisions Using Iri Market Basket Data Advances In Optimum Experimental Design For Conjoint Analysis And Discrete Choice Models A Decision Theoretic Framework For Profit Maximization In Direct Marketing ‘New And Improved’ Direct Marketing: A Nonparametric Approach Estimating Market-Level Multiplicative Models Of Promotion Effects With Linearly Aggregated Data: A Parametric Approach Market Structure Across Stores: An Application Of A Random Coefficients Logit Model With Store Level Data Econometric Analysis Of The Market Share Attraction Model Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand A Study Of ‘Spurious Regression’ And Model Discrimination In The Generalized Bass Model Using Stochastic Frontier Analysis For Performance Measurement And Benchmarking