Nelson-Field K. The Attention Economy. A Category Blueprint 2024
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Nelson-Field K. The Attention Economy. A Category Blueprint 2024
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Category: Other
Total size: 10.33 MB
Added: 2025-03-10 23:39:03
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Info Hash: A034E48A3DA30A77B28C17D3E32323E5EC81AE46
Last updated: 4.7 hours ago
Description:
Textbook in PDF format
Equips advertisers with insights into human attention and its impact on media
Focuses on the application of attention metrics and creating a sustainable audience measurement system
Provides actionable insights for the effective creation of content, and best practice approach to advertising strategies