Brown T., Churchill G., Suter T. Basic Marketing Research 2010
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Brown T., Churchill G., Suter T. Basic Marketing Research 2010
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Added: 2025-03-10 23:38:58
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Textbook in PDF format
Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits