Johnson D. Hair and Hair Care 1997

Textbook in PDF format

This amazing reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses also ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.
Hair and Hair Care is the seventeenth book published in the Cosmetic Science and Technology series. In its twelve chapters, the book covers the theoretical and practical
aspects of hair care products. Many product categories are covered: various classes of shampoos, conditioners, rinses, styling aides, and hair dyes. The authors not only treat the subject as a physical science but also address the importance of aesthetic and sensory effects that contribute so importantly to the success of products in this field. This book will be of real value to both product development chemists and marketing managers who identify new opportunities and place new hair care products into the market place