Cateora P. International Marketing 19ed 2024
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Cateora P. International Marketing 19ed 2024
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Added: 2025-03-10 23:38:48
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Textbook in PDF format
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region