Principles of Marketing 4ed 2023

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Added5 months ago (2025-11-08 08:18:01)
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Textbook in PDF format

Provides an introduction to the principles of marketing, beginning from the underlying theoretical bases which are often borrowed from the disciplines of economics, sociology, and psychology.
This updated edition offers students real advice in navigating the ever-changing academic background.
In its updated 4th edition, this book has been extensively revised on a chapter by chapter basis

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