Cheng C. Enterpreneurship Development and Planning 2ed 2024

Textbook in PDF format

Provides a comprehensive guide for individuals interested in starting their own businesses, covering topics such as idea generation, market analysis, financial planning, and risk assessment.
The book offers valuable insights into the entrepreneurial process, highlighting key strategies and techniques for successful business development and growth.
In its updated edition, this book has been extensively revised on a chapter by chapter basis. Some new chapters are also added